PARTNER NOVEMBER 2017


Green Fashion Week- Rome 2017, a CO2 free event thanks to ALLCOT

 

Green Fashion Week, organized by GD Major Entertainment, will hold its sixth edition from 6th to 9th November 2017 in Rome, in luxurious locations surrounded by spectacular roman remains, and it will be a CO2 neutral event thanks to ALLCOT Group.

 

For that, ALLCOT is going to calculate the carbon footprint generated including energy consumption, air conditioning and climate control, daily trips to the event of the staff, travels made by the staff and emissions produced by the assistants. 

 

Then, these emissions will be offset. Offsetting CO2 emissions is based on the voluntary contribution of an amount of money proportional to the tonnes of CO2 emitted. This economic contribution is dedicated to projects in developing countries which capture or prevent the emission of a number of tonnes of CO2 equivalent to the amount emitted.

The project chosen is located in the state of Para, Brazil, The Brazilian Rosewood Amazon Conservation (RMDLT), which is home to one of the most diverse and abundant ecosystems on the planet. This project protects 177,899 hectares of high conservation value rainforest.

 

RMDLT supports the fragile ecosystem of the Amazonian Rainforest by preventing rampant deforestation and giving degraded forests an opportunity to regenerate. It will prevent net emissions of >20 million tCO2e over the project lifetime (40 years). It also supports 130 families who live and practice subsistence farming within the Project area and provides protected habitat for vulnerable animals including the Giant Anteater, Pearly Parakeet and Black-handed Tamarin.


The FILM COMMISSION FOUNDATION of ROME, the PROVINCES and LAZIO was founded on February 5, 2007, encompassing the Lazio Region, the Municipality of Rome, the Province of Rome, the Province of Frosinone, the Province of Rieti and the Province of Viterbo, to replace the previous Lazio organizations, the Rome Film Commission and the Lazio Film Commission.

 

The goal of the new organization, “to encourage national and foreign film and audiovisual producers to invest and produce in Rome and the region, to promote the image of Rome and Lazio in the region,... to publicize its natural and cultural heritage and to encourage increased competition throughout the area...” (Founding statement of the Rome and Lazio Film Commission).

 

The Foundation, into its headquarters at Studi Cinematografici Cinecittà - via Tuscolana 1055, continues to carry out activities aimed at promoting cinema, audiovisual media and coproductions, serving as a point of contact between the principal national and international companies and Lazio, the traditional land of great cinema.

 

The foundation supports cinema and audiovisual productions by providing a platform for the development of International coproduction with the organization of coproduction meetings during the main film festivals (Cannes, Berlin, Rome, Hong Kong, Singapore, Mumbai). It offers support and guidance regarding the financial resources the Lazio regions can make available to the film and audiovisual industry.

 

The Rome and Lazio Film Commission has partnered with Capital Regions for Cinema (CRC), a network of Film Commissions of European capital regions of Ile de France – Paris, Lazio – Rome, Berlin-Brandenburg, Comunidad de Madrid-Madrid, which, on October 2, 2007, obtained the European Patronage of Viviane Reding, commissioner of the European Society for Information and Media.

 

The Rome and Lazio Film Commission assists national and International productions in finding qualified professionals. It arranges to provide supplies and services, offering productions the best hotels, services, transportation, catering, rentals, etc., and helps in the obtaining of filming permits throughout the region. It offers productions accurate location scouting dedicated to finding the most suitable and innovative locations.


 

Ariston Comic Selfies is a new entertainment format that combines web stage and the stage of the theater. The theatrical machine, its values and traditions blend with smartphone, web, social networks, live streaming in a new language. Talent, web-contest, interactive stand-up comedy show, selfie based fashion and dance show, online and in theater vote and much more. From the web platform of the stage of the theater and back: born in entertainment and speed ahead in entertainment.

 

Background 

Ariston Theatre in Sanremo, home of entertainment and one of the most popular theaters in Italy, in the nineties created an event called "New Comic Theatre". On this stage began their career some of the most important Italian artists of today (Beppe Grillo, Claudio Bisio, Giorgio Faletti, Luciana Littizzetto, Zelig Show and many others). Ariston Comic Selfies represents the will to proceed in the field of comedy and entertainment developing a project that promotes new talents through the stage by exploiting the potential and the new times of web’s language. The online dimension is not intended as a mere vehicle for the promotion, but, at the strategic level, it becomes a way of opening the doors of the theater to new audiences and new entertainment delivery modes, resulting in opening new markets.

 

The creative idea

The new mayor of London has celebrated his election with a selfie. The entrance and the sign of  Teatro Ariston Sanremo are one of the most selfie-iconic places in Italy. It was inevitable that selfie became the center of the creative idea of this innovative format, as a symbol of the revolution in communication and image on the web. In selfies operator and subject merge into one person, making communication more direct and genuine. The short video-selfie, no more than 90 seconds, underlying Ariston Comic Selfie, represent the evolution of comedy and entertainment on the Web. Thus was born web contest 2.0: with a selfie it brings young talents from the network virtual stage to the exhibition live on one of the most popular multimedia stages of Italy, in a totally interactive final evening that allowed the actors to talk and be in direct contact with their followers on social. 

 

Strategy

To create a cross-media format with an offline and online communication. On one hand the classical theater world (institutions, jury, testimonial and traditional outdoor and print campaigns) and on the other web 2.0 engagement systems, based on user generated content and social networks, that become broadcasters peer to peer of the entire event. Engagement has been the key: the theater and its storytelling involves the participants and their followers so, that they become brand ambassador and promoter. After three months of continuous coverage, the final was the consecration of the strategy: the evening, with an innovative combination of software and web multilevel direction, took place on three different stages: in the theater in front of the audience, live-streaming on the official website and native streaming on the social pages and profiles of the web-star, exponentially increasing reach and engagement, allowing the Ariston to gain a leading position on the web.


After more than twenty years from its debut, COLLEZIONI DONNA remains an essential reference point for the fashion industry thanks to a winning editorial formula that has ensured its success and continued growth over the years.

The magazine defines fashion’s inner essence by dividing new fashion content into seasonal trends and by offering season after season an instant overview of all the new trends and a clear interpretation of everything that is on offer in the international fashion panorama. An across-the-board approach that endorses a global analysis and examines in-depth all the ready-to-wear catwalk shows in Milan, New York, Paris and London as well as focusing on other fashion weeks. The collections are grouped into themes, the logical premise to the ‘Spotlight On’ section dedicated to the in-depth monographic analysis of specific fashion shows by both the most renowned names in the world and by the most promising international emerging designers. The ‘Lookbook’ section

examines thoroughly the collections and pre-collections of all those high-end brands outside the fashion show circuit. Furthermore, the magazine offers in two issues per season a glance to the most important art exhibitions around the world, a review of the the most relevant new openings, an overview on the most intriguing street style.