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GREEN FASHION WEEK 11th EDITION

GREENLANDIA

January 1st - July 31st 2021

The digital edition, the 10th, of Green Fashion Week, saw digital fashion shows join streaming live from around the world to events; now Green Fashion Week presents the 11th edition which will be the foundation of GREENLANDIA.

After the 10th digital edition

with its eleventh edition

GreenFashionWeek

BECOME COMPLETELY DIGITAL!

The creation of the green digital world for sustainable brands all over the world, with futuristic technological innovations and revolutionary showcase concepts that will be the game changer of green fashion.

Green Fashion Week has set itself a new goal:

to change the rules of the game even more, to create a GAME CHANGER.

The great themes of our time:

• Sustainability

• Digitization

• Inclusion

The digital age is now a reality and the pandemic has accelerated the evolution that companies must make to keep up with the times.

The world will never be the same again.

The retail apocalypse has definitively sanctioned the need to digitize one's business.

Digitizing, however, is not a process accessible to everyone.

• How can we make it happen?

• How to make the online shopping experience emotionally engaging?

• How to make retail cheap and green?

We need a solution to:

• Reshape your profession

• Reinvent your business

• Use new communication channels

• Manage work differently

GreenFashionWeek responds with a GAME CHANGER: GREENLANDIA, the hub of sustainability.

In Greenlandia, citizens will find the most sustainable and innovative companies in the world.

Greenlandia combines all forms of distribution into one, developing their strengths.

Greenlandia is:

• The first telepresence device on the global market

• A captivating E-Commerce tool

• A massive tool for media diffusion

• A futuristic advertising space

• A more performing info point

• A market data collection tool

• A futuristic and interactive showcase

• A smart and portable physical store

• The solution to drastically reduce the economic and environmental costs due to the distribution chain

Greenlandia is all this in a single concept.

The first telepresence device on the global market

The Tachyon "digital monolith" becomes an asset of the company, a cutting-edge device not currently on the market. We are the first in the world to produce it. Tachyon is the new frontier of telepresence.

An attractive E-Commerce tool

To date, the digital war for visibility on the web and major search engines requires companies to invest significantly in terms of software development, marketing and SEO / SEM, as well as digital skills within the company and the ability to adapt structures and processes business.

Online distribution platforms (Amazon, Aliexpress, Wish, Etsy, etc ...) make brand awareness poor and give immediate access to competition on a global scale; moreover, the product is presented in a cold way with photos and description, arousing so little appeal that buyers often inquire about the product itself by watching videos on YouTube or on other sites.

In Greenlandia, as happens with online purchases, intermediaries are bypassed, offering at the same time a "lively" shopping experience, greater brand awareness and more effective customer care, creating a new multimedia interaction that is much more inclusive, social and active compared to smartphones which, on the contrary, isolate people!

Furthermore, with GFW the Brand is positioned among the sustainable Brands, increasing the recognition and the Green perception of the Brand.

Greenlandia helps companies to digitize themselves with significantly lower costs: the consumer is encouraged to use the proprietary e-commerce of the individual company through storable QR Codes, ensuring the acquisition and retention of new users.

Greenlandia helps you spread your brand, acquire customers and sell!

Greenlandia is the GAME CHANGER.

Massive media dissemination tool

GreenFashionWeek makes its press office and its massive media power available to green companies with exhibitions, events and articles. New forms of multimedia events will also be created: companies together with influencers will create stories and interactive content to increase their real followers.
Greenlandia will also make the congested world of the Web more inclusive, where fake news and the excessive economic power of the biggest companies prevent others' visibility.
Greenlandia, through its media penetration, will help to raise awareness of sustainable brands, especially small / medium-sized enterprises,9 in a more equitable and inclusive way.
Greenlandia also offers a B2B opportunity by facilitating strategic alliances with other sustainable brands present.

A futuristic advertising space with futuristic design and technology

A more performing Info Point

Tachyon technology offers a direct link between company and consumer, allowing specific live interactions.

A market data collection tool

By interacting directly with customers, companies will be able to find the desired feedback and collect data on the market. Greenlandia is therefore also a powerful citizen science and data collecting tool.

A futuristic and interactive showcase

that can be updated quickly and economically and that can be integrated with a physical set-up.

A smart and transferable store

Thanks to Greenlandia, costs are reduced compared to the traditional physical store by 97.6%, reducing rent and utilities, staff, set-up, storage and logistics. Greenlandia allows the "See Now, Buy Now or Buy Later" sale by staff already present in companies, offering a more informed and engaging shopping experience. Thanks to the revolutionary hybrid Showcase & Tachyon concept, Greenlandia offers companies Smart Transferable Shops that allow them to be present in any market. Thanks to the Tachyon telepresence device it is possible to change the location of your showcase in a simple, economical and rapid way.

The solution to drastically reduce the economic and environmental costs due to the distribution chain

The transport sector is among the most polluting and Greenlandia is an important tool for making the distribution chain more and more sustainable: with its innovative concept, it optimizes the distribution of goods and human resources with a significant reduction in emissions caused by retail logistics. The costs of advertising significantly increase the price of products: with Greenlandia, due to the low costs and the increase in media visibility offered by Greenlandia itself, the growth times of the Brand are accelerated without affecting the cost of the product. Greenlandia brings together multiple forms of communication and sales, with economic costs significantly lower than obtaining just one of the services in the current market.

Every company that will be part of Greenlandia will become a pioneer of green commerce by taking a leap into the future.

SUSTAINABILITY - DIGITIZATION - INCLUSION

DISCOVER GREENLANDIA

In order to participate in Greenlandia, we kindly ask brands and companies to research these 17 goals listed below (Agenda 2030* - United Nations Headquarters, New York 25-27 September 2015) and to describe how their sustainable brand/company satisfies some or even each of these points:

Fill the form below and send it to us (greenfw@majormodels.it);

GFW team will examine your application as soon as possible.

If your profile will be selected, we will certainly contact you!

*For more information about the 17 goals, please visit the following website: https://sustainabledevelopment.un.org/post2015/transformingourworld

Don’t hesitate to contact the GreenFashionWeek team if you need help.

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Green Fashion Week promotes the 17 Sustainable Development Goals of the 2030 Agenda,

signed by 193 member-countries of the United Nations.

GOAL 1
End poverty in all its forms everywhere

GFW supports brands that are sustainable throughout their supply chain, including workers conditions.

GOAL 2
End hunger, achieve food security and improved nutrition and promote sustainable agriculture

GFW, enhancing those who treat equally their workers throughout the production chain, contributes to that these workers, even in emerging producer Countries, have an income able to safeguard their livelihoods.

GOAL 3
Ensure healthy lives and promote well-being for all at all ages

GFW proposes a fair fashion that takes care of the health and well-being of the workers, throughout the supply chain, and that produces garments that do not contain harmful substances for humans.

GOAL 4
Ensure inclusive and quality education for all and promote lifelong learning

GFW aims to spread awareness about the impact of the fashion industry on the environment and resources. At the same time, GFW enhances brands that have a fair working condition policy, thereby contributing on their well-being, even in terms of learning.

GOAL 5
Achieve gender equality and empower all women and girls

GFW firsthand testifies equality between men and women.

GOAL 6
Ensure access to water and sanitation for all

The fashion industry is a massive consumer and polluter of water. For this reason, GFW aims to spread awareness about the importance of choosing organic and sustainable garments, without even sacrificing luxury and design.

GOAL 7
Ensure access to affordable, reliable, sustainable and modern energy for all

GFW promotes and collaborates with brands that reduce the energy consumption, use clean energy for their production chain.

GOAL 8
Promote inclusive and sustainable economic growth, employment and decent work for all

Workers, everywhere in the world with no exceptions, must be treated in a fair way, respecting human dignity. GFW prioritizes on brands that don't sacrifice workers living conditions to increase their economic growth.

GOAL 9
Build resilient infrastructure, promote sustainable industrialization and foster innovation

GFW promotes sustainable production chains and boosts innovation and new sustainable technologies in fashion industry and related ones.

GOAL 10
Reduce inequality within and among countries

GFW collects sustainable designers from all over the world with no distinctions.

GOAL 11
Make cities inclusive, safe, resilient and sustainable

By supporting Ethical Fashion, GFW helps entire world to develop and straighten in a sustainable way. Moreover, GFW's project GREENLANDIA aims to build a both sustainable and beautiful city as an example for the world.

GOAL 12
Ensure sustainable consumption and production patterns

GFW aims to support and spread a fair fashion that can guarantee sustainability throughout the supply chain and distribution channels. Also the consumer is sensitized on responsible consumption, far away from the fast fashion that induces the consumer to buy cheap clothes that are thrown away after few uses.

GOAL 13
Take urgent action to combat climate change and its impacts

GFW supports designers and companies respectful of the environment to use natural and energy resources, reducing CO2 emissions. So far, all the events organized by GFW are Carbon Neutral and the unavoidable emissions during the event are redeemed by funding of reforestation projects.

GOAL 14
Conserve and sustainably use the oceans, seas and marine resources

GFW promotes the use of organic raw materials, produced according to environmentally friendly methods that do not lead to the pollution of the marine life.

GOAL 15
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

GFW promotes companies that implement sustainable and responsible production processes also towards the environment and the ecosystem.

GOAL 16
Promote just, peaceful and inclusive societies

GFW binds people together with international messages and promotes a peaceable exchange with international organizations and local institutions.

GOAL 17
Revitalize the global partnership for sustainable development

GFW gives great attention to sustainability characteristics in the selection of designers, partners and suppliers. It’s the only way to build a strong message and a real sustainability model.

Our goal is to collaborate with all Ministers of the Environment.