On the occasion of its 11th Edition, GreenFashionWeek will found GREENLANDIA: a new retailing

concept dedicated to sustainable fashion brands and the most innovative sustainable products.

Greenlandia’s retailing concept is born from the union of a physical and a digital store. Greenlandia is both showroom and e-commerce: it offers the end user to purchase online without giving up the experience of the live purchase thanks to innovative technological tools.

Greenlandia will identify the most innovative start-ups in the sustainability sector to nance, promote and launch them on the market, thus becoming an important Market Place.

Greenlandia will rise in dynamic Milan, the capital of traditional fashion, with the aim of making it the world capital of sustainable fashion.

Greenlandia will also lead to a redevelopment and total renovation of an abandoned area of Milan city: the metropolitan tunnel of the De Angeli-Frua district.