Vionnet in liquidazione.

Il green costa troppo

Vionnet e la società Nvo stanno intraprendendo la procedura di liquidazione volontaria. Pertanto, si apprende da un comunicato diramato dalla maison, l'attività del brand verrà temporaneamente sospesa.

"Una decisione importante e coraggiosa - si legge nella nota - a cui si è giunti a seguito del rilevante impegno intrapreso dalla società nei confronti del mercato eco-sostenibile, in particolare nelle ultime stagioni, dove lo sforzo del brand nel cercare di produrre nel pieno rispetto dell’ambiente e di chi lo abita è stato notevole. Ciò non di meno l’attuale processo produttivo, così come è al momento concepito, non permette di offrire al mercato un prodotto eco-sostenibile con un prezzo equilibrato”.


What does circularity mean for sustainable fashion?

If you're not aware by now that fast fashion is damaging the environment, you've been living under a rock. Fashion is one of the major contributors to pollution in our air and oceans, and is also harming the health of those to produce it. According to the Ellen Macarthur Foundation, the textile industry will add 22 million tonnes of microfibers in the ocean by 2050, and will also increase its share of the carbon budget from two per cent to 26 per cent. In essence, we will be eating and breathing our own clothes.


Australian designer wins international Redress Award for sustainable fashion:

meet Tess Whitfort

In Hong Kong last week, 11 finalists competed for the Redress Design Award showing their sustainable collections on the runway. The winner was Tess Whitfort, a 24-year-old from Melbourne who graduated last year with a bachelor degree in fashion design from Box Hill Institute. There were just five people in her class. The course has a strong focus on sustainability, she explains. "We were taught to think differently".


The orange fiber fabric collection by Ferragamo is juicy sweet


When Fashion Revolution Week rolls around, it seems all brands want to show themselves to be a bit greener and Fur King of the Catwalk, Salvatore Ferragamo, is no different.

Following the path of other high-end fashion designers such as  Stella McCartney, Stella Jean and  Maiyet, the Italian luxury has now launched an eco-friendly collection made from the fibres derived from oranges.

Ferragamo is  the first major fashion house to make use of these Italian threads, created by Adriana Santanocito, who also showed what her beautiful, sustainable textiles could do at Green Fashion Week in Milan and Los Angeles recently.



In Fashion, Oranges May Be the New Black


Italian designers are eagerly spinning wasted citrus into silky threads that could one day make our garments shine.

Picture a Hollywood awards show in the not-too-distant future. Celebrities dot the red carpet, while reporters chase them down to fawn over their couture. But instead of asking the classic, “Who are you wearing?” the question posed instead is, “What are you wearing?”


If Sicilian designer Adriana Santanocito has her way, the answer might be, “I’m wearing citrus.”


How Sicilian oranges are being made into clothes


From fashion to energy - the rind and seeds of Sicily's most famous citrus fruit, the humble orange, are being used in a range of greener, healthier business initiatives.

In 2011, Adriana Santonocito was a design student in Milan when she first had the idea of making sustainable textiles from what was naturally abundant, and widely wasted, in her native Sicilian city of Catania. 

Her challenge was to find a way for the rinds of hundreds of thousands of tonnes of oranges to be put to good use.


Now, thanks to her creative thinking, it is possible to make whole items of clothing using fibre that originated from the fruit.


Fashion's Interest in Alternative Fabrics Keeps Growing


High-end fashion and sportswear brands are taking a growing interest in recycled and alternative fabrics made from unusual materials like mushrooms, oranges and even proteins inspired by spider-web DNA — but not just out of concern for the environment.

They are recognizing that these cool materials of tomorrow could be something people want to buy today. Over the next 12 months, brands are expected to announce partnerships with businesses that have figured out ways to make leather without cows, silk without worms, fur without animals and fabrics from recycled waste.

Already this year, Salvatore Ferragamo has been selling scarves made of orange fibers while Stella McCartney produced two outfits made with the spider-inspired silk.