NEWS & REPORTS:

SUSTAINABLE FASHION IV 🌱

The orange fiber fabric collection by Ferragamo is juicy sweet

 

When Fashion Revolution Week rolls around, it seems all brands want to show themselves to be a bit greener and Fur King of the Catwalk, Salvatore Ferragamo, is no different.

Following the path of other high-end fashion designers such as  Stella McCartneyStella Jean and  Maiyet, the Italian luxury has now launched an eco-friendly collection made from the fibres derived from oranges.

Ferragamo is  the first major fashion house to make use of these Italian threads, created by Adriana Santanocito, who also showed what her beautiful, sustainable textiles could do at Green Fashion Week in Milan and Los Angeles recently.

 


 

In Fashion, Oranges May Be the New Black

 

Italian designers are eagerly spinning wasted citrus into silky threads that could one day make our garments shine.

Picture a Hollywood awards show in the not-too-distant future. Celebrities dot the red carpet, while reporters chase them down to fawn over their couture. But instead of asking the classic, “Who are you wearing?” the question posed instead is, “What are you wearing?”

 

If Sicilian designer Adriana Santanocito has her way, the answer might be, “I’m wearing citrus.”


 

How Sicilian oranges are being made into clothes

 

From fashion to energy - the rind and seeds of Sicily's most famous citrus fruit, the humble orange, are being used in a range of greener, healthier business initiatives.

In 2011, Adriana Santonocito was a design student in Milan when she first had the idea of making sustainable textiles from what was naturally abundant, and widely wasted, in her native Sicilian city of Catania. 

Her challenge was to find a way for the rinds of hundreds of thousands of tonnes of oranges to be put to good use.

 

Now, thanks to her creative thinking, it is possible to make whole items of clothing using fibre that originated from the fruit.


 

Fashion's Interest in Alternative Fabrics Keeps Growing

 

High-end fashion and sportswear brands are taking a growing interest in recycled and alternative fabrics made from unusual materials like mushrooms, oranges and even proteins inspired by spider-web DNA — but not just out of concern for the environment.

They are recognizing that these cool materials of tomorrow could be something people want to buy today. Over the next 12 months, brands are expected to announce partnerships with businesses that have figured out ways to make leather without cows, silk without worms, fur without animals and fabrics from recycled waste.

Already this year, Salvatore Ferragamo has been selling scarves made of orange fibers while Stella McCartney produced two outfits made with the spider-inspired silk.