Fashion in 2018 | 08. Sustainability Credibility

As fashion's focus shifts to a circular economy, in 2018 sustainability will evolve from being a menu of fragmented initiatives to being an integral and defining part of the entire fashion value chain. 

Sustainability will be at the centre of innovation in the fashion industry in 2018, with front-runners harnessing the circular economy to unlock technical innovations, efficiencies, and mission orientation. Fashion companies have started to embrace the importance of sustainability, with 42 out of 100 fashion brands in 2017 disclosing supplier information. 

Farm Smarter, Not Harder

Agricultural growth is seen as a precursor of economic transformation as countries such as China, India and Vietnam recently demonstrate. In Africa, agriculture accounts for two thirds of livelihoods and food accounts for two thirds of the household budgets of poor people however, the productivity levels in its agricultural sector are worrisome. Although the continent has all the prerequisites to even become a net exporter of agricultural products such as maize, rice, wheat etc. it recently is a net importer. To create success the productivity levels need to rise sharply.

Fashion’s Interest in Alternative Fabrics Keeps Growing

High-end fashion and sportswear brands are taking a growing interest in recycled and alternative fabrics made from unusual materials like mushrooms, oranges and even proteins inspired by spider-web DNA — but not just out of concern for the environment. They are recognizing that these cool materials of tomorrow could be something people want to buy today.

Five Sustainability Threats Facing Fashion

LONDON, United Kingdom — It’s 2050. The Arctic Circle, Earth’s once-pristine white snowcap, is now green. Its melting snowdrifts have been replaced with an irrepressible moss. Just south, across the formerly barren landscape of the Canadian tundra, a place in which permafrost prevented even trees from growing, enterprising cotton farmers are beginning to eke out low-yield harvests, having shifted production from America’s southern states which have been blighted by droughts and the ravages of monoculture on soil quality.

Consumer Awareness Creates Brand Accountability in the Fashion Industry

Remember how you felt after hearing about the collapse of the Rana Plaza? More than 1,100 garment workers died and thousands more were injured. As searchers clawed through the rubble looking for survivors, they found clothing tags from large international apparel brands. These wholesalers and retailers clearly had a hand in this tragedy. But how? And what can we, the buyers of clothes, do to ensure that what is on our backs come from a responsibly managed factory? Do you really know where your clothes come from or how they’re made? Whether you know it or not, you are linked to the conditions that garment workers are exposed to, and the risks they face so you can buy a t-shirt or pair of jeans.

Geraldine Wharry - responsible by design: living in a material world

The topic of sustainability in fashion is of course a cosmos of its own; there are various systems at play, contributing to the bigger macrocosm. Discussed in this article is one of the hotter spots of activity; Textiles.

An often very overlooked and undermined point of subject in the industry; from the drawing rooms of fashion retail houses to the education of fashion students, there simply is not enough emphasis on the makeup of fabric. Arguably, this is where it matters the most.

Who tanned the leather for your designer bag?

In transit from Bangladesh to Manchester, I walked past the luxury stores in Dubai airport, all of which have leather bags displayed in their windows. The spotlights in the store windows shine down on an array of beautiful bags, but I want to shine a spotlight on a darker story which needs to be revealed. The previous day I had visited the tanneries in Dhaka, Bangladesh, where the leather used for many of the world's designer bags and shoes originates.

Hey T-shirt, tell me about your journey!

“Fashion is the second most polluted industry”. “No, it’s the fifth”. In both cases, what matters is that fashion is characterised by profound ethical, environmental and employment issues. As a consequence of the rapid acceleration of globalisation, the fashion industry has a highly competitive structure that not only puts pressure on costs, but also on the ability to offer the “newest” possible trend to the customers.

Going green: how to be a more sustainable fashion consumer

As one of the largest consumer industries, it's no secret that fashion plays a hefty role in the detriment of our planet. Firstly, there are the problems within the industry itself: fast fashion cycles, high output factories, and unsustainable clothing production practices. Not all of the blame can be shouldered by clothing brands and retailers, though; we as consumers and how we interact with clothing are equally responsible. How often and where we shop, and how we approach and care for our wardrobes are all important factors in our ecological footprint. The good news is, with a rapidly growing number of eco- and ethically-minded designers, changing our habits has never been easier.

Fashion in new bid to be truly sustainable

It is not a brand synonymous with style, but WWF in Finland, a branch of the world’s biggest conservation group, is teaming up with the Nordic Fashion Week Organisation in a project that aims to produce a truly sustainable clothing range.

Those behind the project, codenamed “The New Normal” say a new way of producing textiles will become a necessity as global demand for clothing increases with population growth.

6 Experts Reveal the Sustainable Fashion Projects to Watch in 2017

There is no doubt that the fashion industry is changing. While, for some of us, it may not be changing as quickly as we’d like, there is proof that consumer behavior is shifting, the role of the designer is growing and technology is at the forefront. Six experts in the sustainable fashion industry share the projects they’re most excited to watch in 2017.

The environmental costs of creating clothes

Looking good can be bad for the planet. Massive amounts of energy, water and other resources are needed to make clothes. From the pesticides poured on cotton fields to the washes in which denim is dunked, making 1kg of fabric generates 23kg of greenhouse gases on average, reckons McKinsey, a consultancy. More than half of the fastest-fashion items made are chucked away within a year of production. But such rampant retail therapy costs the earth.

Adidas' new shoes will dissolve in your sink

Adidas has invented a running shoe that will decompose in the sink. Once you’ve worn it out (the company recommends two years of use), you can immerse the shoes in water, add a digestion enzyme called proteinase, and let it work for 36 hours. It will cause the protein-based yarn to break down and the shoe will melt away.

Patagonia admits there's a problem with synthetic clothes

Called 'the biggest environmental problem you've never heard of,' the shedding of plastic microfibers is a topic nobody wants to discuss.

Laundry is a surprising source of plastic pollution. Every time you wash synthetic clothes, such as fleeces, athletic wear, and leggings, minuscule plastic fibers are released into the wash water. These fibers, known as microplastics, are nearly impossible to filter out at wastewater plants and most end up in the ocean, to the detriment of marine life—and ultimately, inside humans, too. 


With fast fashion speeding up trends and shortening seasons, your clothing is quite likely dated if it’s more than a year old. Many secondhand stores will reject items from fast-fashion chains like Forever 21, H&M, Zara and Topshop. The inexpensive clothing is poor quality, with low resale value, and there’s just too much of it.


Water has a special place in Indonesia’s culture. The expression for “homeland” in Bahasa Indonesia, the national language, is “Tanah Air Kita” – which translates as “Our Land and Water”, reflecting the fact that Indonesia is made up of more than 17,000 islands.

The Detox Catwalk 2016

This is the third edition of the Detox Catwalk, which assesses the steps taken by fashion brands to fulfil their commitments. This year the focus is on implementation; brands are evaluated from the point of view of their Detox 2020 deadline to eliminate hazardous chemicals, thinking backwards to assess if they have the necessary tools to be fit for 2020.


Fashion Remade

From jeans made from old Levi’s to Karl Lagerfeld’s ‘high-fashion ecology’, suddenly there’s nothing sexier than sustainability.


Abu Dhabi Fashion Sustainability Experience

Conscious-Ness is happy to present you the Abu Dhabi Fashion

Sustainability Experience.


Giorgio Armani Pledges to go 100% Fur Free

Luxury fashion designer, Giorgio Armani, has taken a stand against animal cruelty by pledging to end his company's relationship with fur.


Luxury Brands Can No Longer Ignore Sustainability

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on.


Karl Lagerfeld takes Chanel on a nature trail

At Chanel, the show starts long before the clothes appear. Karl Lagerfeld’s overture began a few days ahead of this collection with the show tickets: simple slabs of eco-friendly plywood looking nothing like haute couture’s traditional beribboned and gold-embossed invitations.


Fixing the Fashion Industry

The overseas textile mills that make our clothes are incredibly wasteful and polluting. Through NRDC's Clean by Design program,

Linda Greer aims to change that.


Sustainable material pioneers: what does the future hold?

What’s wrong with the materials I’m wearing now?

It’s likely that you’re wearing cotton or polyester, two of the fashion industry’s most popular fibres. 


Making Climate Change Fashionable - The Garment Industry Takes On Global Warming


As the COP21 climate change talks are underway in Paris this week, it’s nice to see real progress on fronts rarely discussed. Lots of industries other than energy production are important sources of greenhouse gas emissions – agriculture, iron and metal smelting, cement production, waste treatment and…the fashion industry.


Assessing the Environmental Impact of the Fashion World


Few sectors are more emblematic of today’s consumer-driven growth model than the fashion industry. Ever more frequent overhauls of fashion ranges, psychological inducements to promote impulse buying, consumers who see shopping as their primary leisure activity, and of course – low prices.


Comments: 0
Comments: 1
  • #1

    Dianna Vieira (Thursday, 14 December 2017 20:54)

    I ran across your IG account and love what u are doing!
    I’m an Eco Beauty Artist since 2009 in LA + NYC.
    I have worked with many Eco conscious labels, brands and people.

    I also am looking to research hemp products.
    Fashion and beauty products as well.
    The cannabis industry is huge here in California and there are a lot of brands to feature.
    Are u interested in having me contribute articles to your site?

    Thank you!

    Dianna Vieira