Fast Fashion is the process of imitating trends and styles from the big name designers on the runway. These are often utilised by fashion conscious individuals at a low price.

Although this enables one to access fashion cheaply,  it holds a negative effect to the environment and for those creating the garments.

Fast Fashion can produce up to eleven different collections a year, against the standard two of a fashion house. These collections can have a turn around time of just two weeks from paper to production and retail.

And still have a very small price tag. It is surprising to see how this system is still conceivable. Fast Fashion is possible because of its evident unethical technique. 

Slow fashion aims to decrease the speed of production, consumption and disposing by placing greater appreciation on one’s purchase. Carefully considering an acquisition, connecting with clothes instead of having just another addition to the wardrobe which may be only worn for one occasion.

Slow Fashion considers the materials used, how the garment is made and who is making it, in order to be ethical without compromising on quality.